Partnerships

Partnerships: Benefits, Best Practices, & Examples of Partnerships Managed

Benefits of Partnerships

Partnerships are an excellent way to reach an audience similar to yours, gain brand awareness and impressions, and increase market share.

Five Partnership Best Practices

  1. Ensure there is sufficient audience overlap and similarities. Nike and Fitbit--yes. Pizza Hut and the American Heart Association--probably not.

  2. Each should have similar objectives and goals; at least one goal should be guaranteed to deliver results.

  3. It offers your targets something unique, like exclusive merchandise, content, or offers.

  4. Create a partnership agreement outlining exactly what each will contribute to the program.

  5. Strive for an equal partnership. Typically, one side will be more well-known or can offer more. While one can deliver more impressions, the other may have deeper data they can tap into.

Partnerships & Sponsorship

Owned: Contract, DAVID branding assets at the fields, radio spots, measurement plan
Owned: All digital components, creative assets, measurement plan, testing, results share out
Owned: Added-value media, creative brief & assets for tv interstitials, website
Owned: Contract negotiation, packaging, budget, promo planning & execution, sales materials, KPIs, ads, cross-functional lead
New product launch: added-value media, managed promo print shoots, coupon incentives, website updates, cross-functional lead
Owned: Contract negotiation, coupon incentives, on-pack cross-sell, cross-functional lead
Owned: Contract negotiation, packaging, budget, promo planning & execution, sales materials, KPIs, cross-functional lead