Portfolio
What I'll bring to your organization
"You won't just get another employee to do the work. When you hire me, you’ll get someone who looks to exceed goals, not just meet them.
You will get a loyal, hardworking, fun, thought-provoking, and intelligent team member who profoundly cares about doing exceptional work."
Results-driven digital marketing professional that develops go-to-market strategies, leads the creative development process, oversees the execution of marketing campaigns, and creates measurement plans.
Wields data analytics, customer insights, market research, and A/B testing results to inform and make sound decisions.
A proven track record of increasing brand awareness, purchase intent, engagement, and loyalty by exceeding metrics through impactful B2C & B2B digital marketing strategies.
Equipped with managerial, project management, and communication skills to coach, and work cross-functionally among team members, leadership, marketing agencies, and vendors in medium to large corporations.
A self-starter that is engaged, easy to work with, curious, a logical problem solver, communicates with purpose, and is empathetic.
Marketing Aptitude
An award-winning digital marketing professional that’s delivered memorable customer experiences for the last 20 years.
Industry Experience - CPG, Tech, Finance & Investing, Pharma, Health Insurance, Commercial Real Estate, e-Commerce
Markets - B2C/DTC, B2B, B2B2C
Marketing Specializations - Digital marketing & social media, Promotions, Lifecycle marketing, Partnerships, Non-Profit marketing, and Sponsorships
Hands-on Channel Experience - Paid Search/PPC, Social media advertising, Digital ads, SEO, Content marketing, Word-of-mouth, Email marketing, Mobile-Apps-Websites, Retail/Customer marketing, & TV/Print/Radio
Marketing Components - Targeting, Branding, Strategy, Market research, MarCom, Competitive research, Budget management, Packaging, Advertising, Identifying KPIs, Measurement plans, & TV & photo shoots
Continuous Learning
Agile for Product Managers | Marketing Academy |
Communicating With Diplomacy | Leadership On Paper |
Influencing & Consulting Skills | Professional Facilitation Skills |
Voice Over for Beginners, Intermediate - Chicago School of Acting | Voraciously reading marketing blogs and industry trends |
Jira Learning Courses | Several LinkedIn courses |
Media Training | Storytelling With Data |
The Secrets of Body Language | Leading Effective Meetings |
Platforms, Tools, & Software
(including, but not limited to)
Marketing Performance: Google Tools, SurveyMonkey, Nielsen, IRI, Jotform, Optimizely, ClickTale, Merkle, Power BI, Medallia, Communicus, Social sentiment tools, SQL, Hotjar, Bazaarvoice, Social Media platform analytics | AI & Machine Learning: Live Chat (Nuance & Liveperson), Virtual Agent, Natural Language Processing (NLP), Natural Language Understanding (NLU), Text-to-Speech, Speech-to-Text |
eCommerce: Amazon, Walmart, Shopify, Etsy, Redbubble, Squarespace, Wix | Marketing Automation: Salesforce Marketing Cloud, HubSpot |
Incentives: Ibotta, Shopkick, Rakuten, Grocery Retailer apps, NewsAmerica, Coupons.com | Content Creation: Canva, PicMonkey, Renderforest, Figma, Stensul |
Productivity: Yammer, Jabber, Slack, Google Sheets, SharePoint, Concur, Jira, Miro, Microsoft Office Suite (Word, PowerPoint, Excel, Teams, OneNote, Outlook) | Other: Laser Cutting & Printing, Intro to HTML & CSS |
